CLIENT 百姓食铺蒸菜餐饮品牌形象设计
PROJECT 餐饮VI设计,空间设计
百姓食铺蒸菜品牌VI设计

蒸菜餐饮品牌形象设计

蒸菜始于炎黄时代,传承几千年的百姓烹饪智慧。取法自然,以蒸汽加热食物,能最大程度地保持食物的原汁、原味、原形。

 

《百姓食铺-蒸味馆》品牌核心定位    

 传承经典的蒸菜文化为核心,构建年轻派饮食主张的快餐品牌

 品牌主图形是一个百姓的形象,非常热情的端着蒸菜盒这样一个极具识别性的卡通人物,延展出来一系列动作作为品牌辅助图形

 通过多次与自然符号设计团队沟通,帮助客户完成品牌设计、空间设计等需求  

 

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Steamed vegetables in the period of the Yellow Emperor, thousands of years of heritage people cooking wisdom.

Take the law of nature, steam heating food, to the maximum extent to maintain the original juice, flavor, prototype.
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"People eat shop - steamed taste Museum" brand core positioning
Inheriting the classic steamed food culture as the core, to build a fast food brand
Communicate with the ziran brand design team to help customers complete the brand design, space design, etc.

 

 

 

 

 

 

 

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