CLIENT 特产包装设计和空间设计
PROJECT 品牌logo设计,包装设计,空间设计
糖礼记特产包装设计


糖礼记品牌的空间设计位于深圳较场尾旅游景区,旨在打造一款属于本土化的特产品牌形象,大鹏所城是明清两代抵御外辱的要塞,具有深厚历史文化意义。
结合当地特色,深入挖掘品牌历史文化,以大鹏古城/鹏城粮仓/建筑特色/饮食文化/居住环境等等,创作有内涵 有特色的系列品牌伴手礼。

 

《糖礼记》
大鹏所城,昔有“唐家饼记”,祖籍中原,南迁循州(今广东龙川),因家人摊丁籍役,从军所城,见城内人丁兴旺,遂举家徙居,续操饼业。唐家饼融南北风味,入口香甜,嚼之柔脆,成为所城一品。唐家饼夹馅考究,分别纹印生、成、喜、寿。城内人家,逢孩童满岁、出笄入冠、婚庆喜宴、寿诞祈福,莫不摆上一盘唐家饼以致礼仪食用,使之成为礼尚往来之佳品。世事湮飞沉浮,岁月斗转星移,后人把唐糖混同,礼乃实至,固传为“糖礼记”。



 

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The book of rites is located in Shenzhen sugar field tail scenic spots, designed to create a part of localization of the product brand, roc city is the Ming and Qing Dynasties two generations to resist the foreign invasion fortress, has a profound historical and cultural significance.
According to the local characteristics, dig brand history and culture, to the ancient city of Mirs Pengcheng granary / residential buildings / features / culture / environment and so on, a series of brand creation connotation distinctive souvenir.

 

       

 

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